In the fast-paced world of social media, staying ahead of the game is crucial. As we ventured into 2018, the significance of social media marketing continued to grow. With millennials driving purchasing decisions based on recommendations from their peers, particularly on social media, it’s more vital than ever to understand what works and what doesn’t.
To help you navigate this ever-evolving landscape, we’ve compiled a treasure trove of 20 Social media marketing secrets from some of the industry’s leading thought leaders, including Guy Kawasaki, Mari Smith, Gary Vaynerchuk, Sunny Lenarduzzi, and more. From the basics to advanced strategies, this guide is your key to social media success in 2018.
Below we have listed Ideas & social media marketing secrets for you;
1. Guy Kawasaki – Trustworthy Insights
Guy Kawasaki advises, “Never trust a social media expert who has fewer followers than you.” The proof lies in the numbers, and to succeed in social media marketing, you need insights from those who’ve walked the walk.
2. Mari Smith – Facebook’s Queen
Mari Smith, the “Queen of Facebook,” reminds us that content quality trumps all. Focus on relevance and authenticity to engage your audience effectively, even in the face of Facebook’s algorithm changes.
3. Pat Flynn – Party Approach
Pat Flynn suggests treating social media marketing like a party. Don’t rush to promote your brand; listen to your target audience, add value to conversations, and build meaningful connections.
4. Ben Dronkers – Laser Focus
Ben Dronkers, the founder of Sensi Seeds, recommends setting specific and focused social marketing goals for the year. Align your content with your campaign for a more achievable outcome.
5. Lewis Howes – Curate First
Lewis Howes advises curating content from influencers and brands you support. By sharing their content, you can build meaningful relationships that may lead to fruitful collaborations in the future.
6. Sue B. Zimmerman – Instagram Story Mix
Sue B. Zimmerman, the Instagram Expert, suggests mixing up your Instagram content by alternating between videos and photos to keep your audience engaged.
7. Adam Steele – Maximize Social Ads
Adam Steele of Loganix Citation Building recommends maximizing all options and features available in social media ads and sponsored posts. These features are designed to get results for your business.
8. Jeff Bullas – SlideShare Integration
Jeff Bullas advises integrating SlideShare into your social media, particularly LinkedIn. Repurpose PowerPoint presentations for a combination of information and visuals.
9. James Scherer – Facebook Ads Wisdom
James Scherer, editor at Wishpond, acknowledges the challenges of Facebook’s evolving algorithm and suggests that modern Facebook marketing relies on high-quality content and Facebook Ads to reach a broad, targeted audience.
10. Ariel Chiu – Appeal to Emotions
Ariel Chiu, Principal Planner of Wonderstruck Events, stresses the importance of appealing to your audience’s emotions. Create content that captures the essence of your brand and product.
11. Gary Vaynerchuk – Audience-Centric Content
Gary Vaynerchuk’s approach for success with the Ask Gary Vee show is putting the audience first. Focus on what’s essential to them and provide value through your content.
12. Amy Porterfield – Embrace Imperfection
Amy Porterfield, the co-author of “Facebook Marketing All-in-One for Dummies,” advises against pursuing perfection. Mistakes happen, but being open to change and audience feedback can lead to success.
13. Ben Larcey – Channel-Specific Planning
Ben Larcey, the founder of StoreKit, recommends creating a channel-specific social media marketing plan. Different social media platforms cater to unique segments of your target audience.
14. Noah Kagan – Go Visual
Noah Kagan recommends using infographics and list-form posts for higher shareability. Visual content is easy to skim and provides a wealth of information.
15. John Lee Dumas – Focus on Few
John Lee Dumas suggests focusing on a limited number of social media channels where engagement within your niche is highest. Build a strong presence by engaging deeply.
16. Eric Ritter – Set Benchmarks
Eric Ritter, Founder & CEO of Digital Neighbor, advises setting specific benchmarks and key performance indicators that align with your goals to measure the success of your campaign.
17. Matthew Barby – Be Patient
Matthew Barby, the Global Head of Growth and SEO at HubSpot, reminds us that social media marketing takes time. Consistency and patience are key to seeing results.
18. Aaron Haynes – Listen to Your Audience
Aaron Haynes, the Founder of Fenix Pro, emphasizes the importance of listening to your audience. Use social media automation tools to understand how your target audience perceives your brand.
19. Sunny Lenarduzzi – Plan Ahead
Sunny Lenarduzzi, the Social Broadcaster, recommends planning your social media content beforehand. A content calendar helps streamline your social media marketing efforts.
20. Eden Mogese – Emotional Appeal
Eden Mogese, a rising micro-influencer, underscores the value of creating content that appeals to your audience’s emotions. Connect with your audience by making them feel something about your brand and product.
Closing Thoughts
My personal tip, based on experience, is to tag brands or influencers in your posts when mentioning them. This not only alerts them to your post but also increases its visibility among their followers, leading to potential growth in your own follower base.
By integrating these expert tips into your social media marketing strategy, you’ll be better equipped to succeed in the dynamic world of social media in 2018. Remember, consistency and innovation are key to achieving your goals in the ever-evolving social media landscape. Now, it’s over to you: Which social media tip has been a game-changer for your business in 2018? Share your insights in the comments below!